Shopify SEO: Essential tips for pet business owners

by | Mar 13, 2024 | SEO | 2 comments

In today’s digital age, having a paw-some online presence is crucial for pet businesses to thrive. With Shopify reigning as one of the top e-commerce platforms and most commonly used website builders for pet brands, mastering Shopify SEO becomes essential for ensuring your products fetch the attention they deserve in the vast online market.

Join us as we fetch the basics of SEO for Shopify and unleash the power of online visibility for your pet business!

Step 1. Optimise your Shopify site structure

A solid site structure lays the foundation for effective SEO. Ensure your Shopify site is organised logically, with clear navigation paths for search engines and visitors. Organising your site into categories and subcategories that reflect your pet products or services makes it easier for search engines to crawl and index your content.

Step 2. Improve the user experience or UX

Improving the User Experience (UX) is essential for an e-commerce store’s success. Utilising the best practices in design and functionality can significantly enhance the overall customer experience. By optimising your Shopify store with a Shopify app, you can make your Shopify website more user-friendly and appealing to visitors. One way to improve your Shopify store is to incorporate built-in SEO elements to help drive traffic to your store. As a Shopify store owner, staying updated on the latest trends and techniques is vital to improving your Shopify store’s performance.

One of the best ways to optimise your Shopify store is to use the Shopify blog function. This can help with SEO and attract more customers to your online store. By consistently updating your Shopify blog with relevant content, you can improve your store’s search engine rankings and drive more traffic to your store. Additionally, the Shopify app can provide additional support and assistance with SEO elements for your store.

Boost your site speed:

Like a sprightly pup, your Shopify site should be quick on its paws. Slow-loading pages can send visitors running, leading to missed opportunities. Use tools like Google PageSpeed Insights to identify and address any speed issues.

Use a Responsive Design:

With pet owners browsing on various devices, from desktops to smartphones, a responsive design ensures your site looks and functions paw-fectly on any screen size.

Simple Shopify SEO keyword research

Step 3. Research the Right Target Keywords

Keyword research is the bone of contention in SEO. Identify keywords related to your pet business with decent search volume and manageable competition. Tools like Google Keyword Planner and SEMrush (if you can afford it) can help sniff out paw-some keyword opportunities.

Read more about the benefits of keyword research for you pet business here.

Step 4. Optimise Your Shopify Products Pages – On-page SEO

When creating product pages on Shopify, optimising them for search engines to increase visibility and drive traffic to your site is important. With the help of a Shopify SEO guide and tools like Google Search Console, you can monitor your site’s performance in search results and make necessary improvements. Focus on technical SEO elements like page speed, mobile-friendliness, and URL structure to enhance your site’s search engine optimisation. Utilise on-page SEO strategies, such as using relevant keywords from a keyword research tool to improve your product pages’ visibility. Shopify offers built-in SEO features that can help you efficiently optimise your pages. Still, it’s essential to also look at other SEO tools and refer to SEO best practices for e-commerce success.

When optimising your Shopify product pages, remember to use SEO techniques like meta descriptions, title tags, and alt text for images to improve your Shopify SEO optimisation. Additionally, implement SEO strategies like internal linking and schema markup to boost your site’s SEO features. By following Shopify SEO tips like these and staying updated on the latest SEO best practices, you can ensure that your products are easily discovered by potential customers online.

How to Optimise Title Tags for Categories:

Craft descriptive and keyword-rich title tags for your product categories. These tags will help search engines and potential customers understand each page’s content.

How to Optimise Title and Meta Description for Products:

Write compelling meta descriptions and title tags for individual product pages, enticing users to click through to your site from search engine results pages (SERPs).

Step 5. Build Links to Your Store

When it comes to growing your Shopify store sales, one crucial aspect is to improve your SEO. Make your Shopify store more visible by enhancing its speed and performance through tools like Yoast SEO and Schema Plus for SEO. You should also edit your website SEO and check your Shopify SEO strategy to improve your Shopify store’s SEO. Build links to your store to help your store rank higher and attract more traffic. Utilise free SEO tools to enhance the SEO basics of your Shopify store selling. Enhancing the pages of your store with relevant keywords and meta descriptions will also help improve your Shopify store’s SEO.

You also need to work on building links through:

  • Supplier/Manufacturer Links: Forge partnerships with suppliers or manufacturers in the pet industry, earning valuable backlinks to your Shopify store.
  • Industry/Influencer Voices: Collaborate with pet influencers or industry experts to garner authoritative backlinks, enhancing your store’s credibility and visibility.
  • Beware Broken Links: Keep an eye out for broken links pointing to your site and fix them promptly to maintain a seamless user experience and preserve your SEO efforts.

Step 6. Rank Higher With Content Marketing

Content is king in the realm of Shopify SEO. Create high-quality, pet-centric content that resonates with your audience and establishes your expertise in the field. Leverage blog posts, guides, and pet care tips to engage users, foster brand loyalty, and bolster your store’s authority in search engine rankings.

Simple Shopify SEO

Step 7. Use the Best Shopify SEO Apps and Tools

Shopify SEO is a powerful tool that can help improve the ranking of your online store. With the right Shopify theme and Yoast SEO app, you can edit website SEO and optimise various aspects of SEO for your Shopify store. It’s important to understand the SEO basics and use keywords for your Shopify store to improve its performance and increase its visibility online.

When it comes to SEO, Shopify and WordPress both offer several SEO features to help you run a successful online store. Using SEO and content marketing elements for SEO can also help improve the pages of your Shopify store. It is crucial to use SEO tools and apps from the Shopify App Store to optimise your store for search engines and improve your Shopify store’s speed.


A popular SEO plugin for WordPress, Yoast offers an SEO app for Shopify. The app provides valuable insights and recommendations to optimise your store’s SEO performance.

Get Yoast SEO for Shopify here.

Plug In SEO:

Plug In SEO is another handy app that automatically scans your Shopify store for SEO issues and offers actionable suggestions for improvement.

Get Plug In SEO for Shopify here.

Smart SEO:

This app streamlines the SEO process for Shopify stores. It allows you to bulk-edit meta tags, optimise alt tags for images, and improve overall search engine visibility.

Get Smart SEO for Shopify here.

By following these steps and utilising the best Shopify SEO apps and tools, you can enhance the visibility and reach of your pet business online. Remember, SEO is an ongoing journey, so stay proactive and continuously refine your strategies to stay ahead of the pack!

If you’re not sold on Shopify for your pet business website, see what I think of some of the most popular website builders. If you’re like me and love a little more control over your website, you may just stick to a WordPress website.


  1. Alex

    Juice SEO is a solid option for an SEO app too. Helps you automatically add internal links across existing and new content/products/collections

    • Jodie Humphries

      There are plenty of options out there for people to research and choose from, thanks for sharing Juice with us!

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