What are the important factors to consider during keyword research in SEO?

by | Feb 27, 2024 | Keyword research, SEO

When mastering the art of SEO (Search Engine Optimisation) in the vast jungle of the internet, finding the right keywords is like teaching a dog a new trick – it takes patience, strategy, and maybe a treat or two. Or, like choosing the perfect treat for your furry friend – it requires thought, consideration, and a little tail-wagging excitement! But what exactly should you be looking for when conducting keyword research to boost your website’s visibility? So, let’s dig our paws into the dirt and unleash the secrets of savvy keyword selection for SEO success.

5 factors to consider when doing SEO Keyword Research

Embarking on the quest for the perfect keywords? Hold onto your leashes! Here are five SEO factors that you should consider when doing keyword research and finding the right search terms that will make attracting organic traffic a walk in the virtual park.

1. Keyword relevance – Finding your place in Google search

Picture this: You wouldn’t teach a cat to fetch (well, most cats). Similarly, your keyword strategy should align with your content. Choose short-tail and long-tail keywords that are purr-fectly relevant to your business and what your audience is searching for.

Find out what search queries your ideal customers use to find products or services like the ones you offer through tools such as Google Search Console or Keyword Planner. To find the best keywords to drive traffic to your website, you need to ensure your content has relevant keywords for what people search.

2. Keyword search volume – The popularity contest of search engines

In the SEO world, volume matters – keyword search volume, that is! Aim for keywords that have enough searches to make an impact. It’s like choosing a popular dog park; you want enough pups to join the playdate.

Don’t just focus on a particular keyword with the highest search volume, as this would also have the most competition (which we’ll bark about soon). You might want to make a keyword or phrase with a higher search volume the primary keyword but then have other target keywords with a lower search volume, as this will give you more opportunities to attract traffic to your site.

3. Keyword competition – Fighting for your search ranking

Just as in a game of fetch, too much competition can turn the pursuit into a challenge. When navigating the competitive world of SEO, think of keyword selection as something like choosing the right opponent for a game of catch – you want a fair match for the top spot.

Securing the coveted top-dog position in search results demands strategic keyword choices. Striking the paw-fect balance between a keyword’s popularity and competition level is vital. Steer clear of overly competitive keywords, opt for ones with moderate competition, and position yourself for a paw-sitive chance of success in the ever-evolving game of organic search.

By selecting keywords wisely, your website can confidently play in the big leagues, driving more traffic and increasing its chances to prominently appear in search results related to your business. So, just like a skilled pup knows when to chase and when to wait, choose your battles wisely in the competitive SEO world.

keyword difficulty as shown by a womans hand on a mousepad of a laptop with a search box superimposed on top

4. Navigating SERP and keyword difficulty – A core SEO ranking factor

Unlocking SEO success is like mastering a new trick – it takes practice and finesse. One key aspect is difficulty understanding SERP (Search Engine Results Page). Just as navigating an agility course requires skill, comprehending SERP or keyword difficulty demands strategic thinking. Opt for keywords with a manageable difficulty level, allowing you to ascend the search engine rankings without breaking a sweat.

Elevate your SEO game by optimising your meta descriptions and strategically selecting keywords that resonate with your content and target audience. This approach enhances your visibility in search results, attracting more organic traffic to your site. Whether navigating the agility course or enjoying a leisurely walk, make informed decisions to boost your ranking in search engines and achieve paw-some results in the digital realm!

5. Decoding keyword intent – The heartbeat of successful SEO optimisation

Deciphering keyword intent is akin to understanding your pet’s tail wags – it reveals what users truly want. Like identifying whether your furry friend seeks play, treats, or affection, grasping keyword intent helps tailor your SEO strategy for optimal results.

In the vast digital landscape, recognising your audience’s search intent is a game-changer in selecting the right keywords. Are they searching for information, eager to purchase, or simply exploring for inspiration? By aligning your keyword selection with the intent behind their searches, you ensure your content resonates with their needs and desires.

Avoid the pitfalls of traditional keyword research, which might lead you to the wrong keywords. Instead, focus on understanding what people are searching for and why. Elevating the importance of keyword intent becomes a driving force in securing a higher search ranking, connecting your content with the right searcher at the right time.

Turning SEO wisdom into action to create high-quality content

quality content depicted by a white westie standing in front of an electric typewriter

Having leapt through the vibrant fields of keyword wisdom, you should now transform knowledge into action and elevate your online presence. Strategically selecting keywords is akin to choosing the finest treats for effective training – make sure your keyword choices align with your goals.

SEO success is a continuous journey rather than a fixed destination. So, leash in hand, let’s embark on this SEO adventure together! Now armed with insights into SERPs, high-quality content, and essential Google ranking factors, it’s time to put these SEO tips into practice. Here are blogs to help:

Take a pawsitive approach to keyword research, ensuring a harmonious blend of relevance, search volume, and competition. Stay flexible and adapt to changes in search trends to maintain your website’s visibility. Remember, the key lies in offering high-quality content that attracts website visitors and keeps them engaged.

By weaving these strategies together, you’ll unleash the full potential of your pet business’s online presence. So, grab your leash and embark on this exciting journey through the world of SEO – where wagging tails and satisfied customers await!


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