Do you need help to get your pet business noticed online? Keyword research might be the solution you need! As a pet business owner, you want to ensure your website is visible and found by potential customers.
Online visibility is essential in this digital age. Incorporating search engine optimisation (SEO) and keyword research into your marketing plans will help. But SEO isn’t the only reason to find the right keywords to target. It can also help with content ideas and understanding your ideal audience better.
3 ways to use keyword research to build your pet brand
You may think keyword research is only relevant for SEO and how to rank in Google. Although this is the core purpose of finding the right keywords for your pet business, it’s not the only reason. Keywords will help you develop a content plan that is SEO-optimised. It will also improve your SEO or SEO rankings on your existing pages and help you get to know your customers.
Developing a content plan relevant to your business
An underutilised way of using keyword research is to create a content plan. You can create a content plan that supports your SEO strategy and customers with the right keywords. Once you identify the keywords pet owners search for, you can incorporate them into your blogs or other content to make it more relevant. For example, if you run a pet grooming business, you could create content around popular search terms like “dog grooming tips” or “best ways to groom your pet”. By doing this, you’ll appear higher in search results and find more traffic on your website. You then can have more customers from this new traffic.
SEO optimisation of existing content
If you created the existing content on your website before doing keyword research updating it after will help boost SEO. Optimising the current content will increase your search engine rankings and reach more potential customers. Incorporating relevant keywords into your website’s key pages can improve your website’s SEO. This, in turn, will increase your chances of ranking higher in search engine results pages (SERPs). New customers will likely find your pet business online, meaning you’ll get new business. Plus, with the proper optimisation and keywords, you’ll be able to stand out from your competition.
Understanding your ideal audience
An essential part of building your pet brand involves understanding your target audience. Pet owners and pet parents will search for your products or services, so why not find out what they’re searching for? Researching popular keywords will help you learn more about your audience’s needs and preferences. Once you have that information, you can create targeted content that resonates with them. For example, if you run a pet store, you might discover that people are searching for “organic dog food” or “natural cat litter”. By creating high-quality content around these topics, you’ll be able to attract more traffic to your website. With more traffic comes more potential sales.
Targeting the right keywords can help your business appear higher on search and grow your business online. It needs to be part of your marketing efforts. The good thing about keyword research is that it can be used in multiple aspects of your marketing. From blog posts to sales or product pages and customer research, it’s all part of understanding keywords. The more you use keywords on your website, the more potential you have for new traffic that turns into new customers.
If you want to learn more about how keyword research can help your pet business grow, get in touch! My keyword research package helps set you up for using it multiple times in building your pet business. Let’s work together to find the right target keywords that will help your pet business succeed!
And remember, always have a “pawsitive” attitude!