Common SEO Mistakes: Pawsome SEO Fixes for Your Site

by | Jun 5, 2024 | SEO | 0 comments

Getting tangled in SEO issues like a dog chasing its tail can be frustrating. But fear not. I’m here to empower you with the knowledge and solutions to avoid those pesky pitfalls. Let’s start with some common SEO mistakes to avoid like not using alt tags for images, neglecting to update meta descriptions, and failing to create unique content. These are just a few examples, and I’ll provide more in-depth explanations and solutions to keep your website running smoothly.

Technical SEO Ruff Spots to Avoid

Technical SEO mistakes can be as elusive as a mischievous puppy hiding your socks. For instance, one common issue is slow load speed due to unoptimised images, which can significantly impact your site’s performance and ranking. Let’s delve into these common technical SEO problems and learn how to fetch the right solutions, using real-life examples to make the learning process more engaging.

Duplicate Content: When Copycats Cause Chaos

Duplicate content refers to content on your page that is the same on every page or another website. The SEO issue with duplicate content is like having multiple dogs barking at the same time; it confuses search engines and visitors alike. When search engines find the same content on your website on different URLs, they struggle to determine which version to rank, leading to lower visibility.

How to Fix Duplicate Content: Tame the Copycats

To fix duplicate content, use canonical tags to signal to search engines the preferred version of a page. Also, consider setting up 301 redirects to consolidate duplicate URLs and regularly auditing your site for new instances of duplicate content. These practical and proven methods will surely help you confidently tame the copycats.

If aspects of your website’s content require you to repeat yourself, find ways to make it unique content on each page. Unique content refers to original, non-duplicated text, images, or videos that are not found elsewhere on the web. Although Google’s own guidance often says 25-30% is the general rule for what would be considered duplicate content. You should be fine if you have 80% unique content on your pages. This is important because search engines value unique content as it provides more value to users and helps your site stand out from the competition.

SEO mistakes to avoid for pet businesses

Under-Optimised Meta Descriptions: The Howling Problem

Meta descriptions are like the scent markers or store windows of the digital world—they help search engines and users understand what your page is about. One of the most common SEO mistakes to avoid is under-optimised meta descriptions. These HTML elements and short descriptors provide information about a web page. If you fail to effectively communicate your content’s relevance, it can hurt your Google ranking and user click-through rates.

How to Fix Under-Optimised Meta Tags: Make Them Purr-fect

Ensure each page has unique, descriptive meta titles and descriptions that include relevant keywords. Aim to make them engaging and accurate to entice users to click through to your site.

Think of your title tag or meta title as your shop sign, so ensure it offers a short, sharp explanation of what your page is about. When it comes to what appears in search results, focus on keywords and clarity of content ideas.

Image Issues: When Photos Don’t Play Fetch

Another common SEO mistake is images that need to be appropriately optimised. The right images can enhance your website, but they can be a drag if not optimised. Large image file sizes slow down your site load speed like a senior dog going on a long walk, and under-optimised or missing image alt tags can also impact SEO.

How to Fix Image Issues: Picture-Purrfect Optimisation

Compress images to reduce file size without sacrificing quality. Always use descriptive file names and include alt tags with relevant keywords to improve accessibility and SEO. Alt tags, also known as alt attributes or alt descriptions, are HTML attributes that provide alternative text for an image if it cannot be displayed. They are important for accessibility as they help visually impaired users understand the content of an image. Search engines also use alt tags to understand what an image is about, which can improve your site’s visibility in image search results. So, my best tip for image alt tag optimisation is to write a complete description of your image that includes the keywords and serves as a description for screen readers.

Common mistakes made by pet businesses for SEO

Slow Load Speed: The Tortoise of the Web World

A slow-loading website can drive visitors away faster than a dog chasing a squirrel. Search engines also penalise slow sites, impacting your rankings. If not addressed, this issue can lead to a significant loss of traffic and potential customers.

How to Fix Slow Load Speed: Speed Up Your Fetch Game

Optimise your site’s load speed by enabling browser caching, compressing files, and minimising CSS, JavaScript, and HTML. Use tools like Google PageSpeed Insights to identify and fix speed issues.

Check out my blog on page speed for SEO.

Poor Crawlability: When Search Engines Get Lost

If search engines can’t crawl your site effectively, they can’t index your content properly. This is like a dog stuck in a maze, unable to find the way out.

How to Fix Poor Crawlability: Clear the Path

Improve crawlability by creating a clear, logical site structure and using an XML sitemap. Ensure there are no broken links and that your robots.txt file isn’t blocking important pages.

Lack of Mobile Optimisation: A Ruff Foul

With more users browsing on mobile devices, a non-optimised site can lead to high bounce rates and lower rankings.

How to Fix a Lack of Mobile Optimisation: Fetch a Responsive Design

Adopt a responsive design that adjusts to different screen sizes. Test your site on various devices to ensure a seamless experience for all users.

naughty SEO mistakes you might be making

Common On-Page SEO Mistakes to Avoid: Stay Away From These Ruff Spots

On-page SEO mistakes can sneak up on you like a dog sneaking into the trash. They might seem small, but they can make a big mess of your SEO efforts. Let’s explore the common on-page SEO issues and how to fix them.

Low-Quality Content: Fluffy But Not Substantial

Content is king, but low-quality content is like an empty food bowl—disappointing and unengaging. Thin or irrelevant content fails to attract and retain visitors, hurting your SEO efforts.

How to Fix Low-Quality Content: Serve Up the Good Stuff

Remember, content is king. But not just any content. High-quality, valuable content that addresses your audience’s needs is what truly reigns. Regularly updating your content to keep it fresh and relevant is a key part of your role in maintaining a successful website.

One of the biggest mistakes I see pet businesses make is not using the right keywords when they’re trying to rank well in Google. If you want your website to rank on Google, you need to not just shove keywords into your content. You need content relevant to your products and services, content that helps your ideal customer, and high-quality content. Doing keyword research to help guide your content strategy means you’ll rank well in Google and attract the right audience.

Don’t Let SEO Issues Slow You Down

Avoiding these common SEO mistakes will keep your website running smoothly and ensure it remains a favourite among users and search engines. Your role in regular audits, continuous learning, and staying up-to-date with best practices are crucial in keeping your site at the top of its game. Happy optimising!

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